I saw part of the series opener for Martha Stewart's "The Apprentice" and the first thought was that her PR spin crew worked overtime with this series. At the start, we see Martha walking through the offices, saying hi and one employee running up to her to show off some layouts. So cute and Martha seems to be so nice and calm. Nothing like what we saw on the television movie that starred Cybil Shepard as Martha.
So we don't get to see Martha raging at the contestants, pity. Martha said the Shepard portrayal was a bunch of hooie but after reading about her temper and controlling nature, I'm sort of wont to believe the television movie wasn't too far from the truth. I've endured a manager who wanted to scream and cuss up a storm at employees, belittling them and telling them the company did that employee a favor by hiring them.
What we do get however is Martha's take on Donald Trump's "You're fired!" (and that little "cobra snap" of the hand when he said it). Her phrase is "You just don't fit in."
"You just don't fit in?" That's like when I was laid off at Gateway and the HR rep was trying to smooth my anger by saying "We didn't lay you off, just eliminated the job." That only made me angrier and I asked, "so I'm still on the payroll with my current salary?" "Well....I wouldn't say that."
Julie Hinds, at the Detroit Free Press, has a great
article about how "You just don't fit in" is such a bad phrase. The best reason:
It's not delivered with panache. Trump's serpent-like flick of the wrist and his brusque delivery give his catch-phrase a campy charm. Stewart is still too icy on camera, her emotions as frozen as a Botoxed forehead. Maybe if she got angry and threw tiramisu at the departing players, it would perk things up.
Throw tiramisu at the axed contestant? Can you imagine what that would do for ratings? Heck, secretly replace Martha with Cybil Shepard and definitely watch those ratings skyrocket. She can yell and be more intimidating that
R. Lee Ermy. Then again, the scuttlebutt I've heard was that Cybil really didn't have to stretch to act as Martha.
Hinds definitely hits the nail on the head with her last reason. Isn't it true that the ones who don't fit in are the ones that come up with innovative ideas? That's the whole idea behind Apple's
Think Different ad campaign.
I'm sorry Martha but your flan is overcooked.