When I was a kid, we'd buy cereal based on what the cool toy prize was inside. Based on that, I should be eating Cheerios, Cookie Crisp, Cinnamon Toast Crunch and Lucky Charms. For a limited time, iTunes Gift Certificates will be included in specially-marked boxes. This is all part of General Mills' Big Groove promotion. (source)
Too bad I'm cutting down on sugar.
One should probably chalk this up to yet another sign of the times and another indicator that the iPod has reached commonality.
Another sign o' the times? Apple is warning of counterfeit iPods. (source 1) (source 2)