According to the website for the Seriously Bad Elf Ale importers, Shelton Brothers,
Connecticut regulations prohibit the use of images of Santa Claus, children or children's toys, the Easter Bunny, and even dear old Mom, on beer labels because they could appeal to youngsters, who, in Connecticut, it seems, routinely cruise the aisles of their local liquor store for appealing packaging. These fiendishly precocious children then purchase the products, or convince their unsuspecting parents to purchase them and leave them unattended.Yep, some Connecticut lawmakers actually got paid for pushing this silly legislation through. I guess the current laws against underaged drinking weren't discouraging the kids or the people buying the kids beer. Maybe they should do some public service announcements announcing that if your kids drink Seriously Bad Elf Ale, they'll end up on Santa's Seriously Bad Kids list.
The wayward youths, investigators believe, then spirit the bottles to their rooms for consumption, typically ignoring the brewers' recommendations for proper serving temperature, glassware, and food pairings.
Then there's Very Bad Elf Ale. It's a darker, bolder ale.
Bad elf! Bad! Go sit on the time-out chair!
